Young Professionals Luncheon - Measurable Marketing

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Those who have worked in marketing for many years may remember the days of The 12 Month Marketing Plan. The marketing team of experts worked intensely to develop a plan that showed proven potential to produce results and, no matter what happened during those 12 months, the plan was: “Stick to the plan!” With the advancement of technology and the demand to see immediate, bottom-line results for marketing efforts, those days have passed. Website analytics have made the ability to access real-time response rates to the brand messages. Smart marketers are using this data to quickly adjust their efforts toward the most effective marketing mediums in order to dramatically boost response rates, target specific demographics and shift from short-term customer sales to long-term customer relationships.

 In this Brand Seminar, The Flores Shop’s Chief Creative Fella, Kevin Flores, will help you understand how to utilize your valuable marketing experience with today’s technology to produce immediate and long-term, measurable results for your company.

 Topics covered during this luncheon are:

• “Who Are You? …Really?”: Defining Your Authentic Brand Story
• Expand Your Marketing Arsenal
• Social Media: Horizontal Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing
• Google Analytics
• Relevant Content
• Ways To Measure Everything